The term “ranking factors” describes the criteria that search engines use when evaluating websites in order to create rankings for their search results. Ranking factors can relate to the content of a website, the technical implementation, user signals, the backlink profile or other functions that the search engine considers relevant. Understanding the ranking factors is a prerequisite for effective search engine optimization.
A search engine uses robots / bots or spiders to crawl the web from page to page and from site to site. The information that is then collected from them is used to create an index of the web. A search engine includes:
- A crawler that crawls every page, every readable website, and must be crawled using hyperlinks on every page to be discoverable.
- An algorithm that creates an index from the pages read.
- An algorithm that receives the search request, compares it to information in the index, and returns the results to you.
Each search engine has its own way of rating the website. Each search engine has a different method of calculating rankings using their own algorithms. Furthermore, no search engine will produce the same result because of the different algorithms used by different search engines.
Factors affecting Search Engines rankings:
1) On Page Factors
2) Off Page Factors
Which factors are important for search ranking?
Starting from the top, these are in order of need.
- Accessibility for search engines
- Unique Content
- Links (Internal and External)
- Keyword / Topic
- User Intent
- User Experience(device compatibility, speed, UI)
- Fresh content
- Click-through rate (CTR)
- Expertise, Authoritativeness, Trustworthiness
- Search engine guidelines (don’t break the rules)
The on-page factors work on the page of the website so that the website is search engine friendly and the search engine ranking for the keywords is improved. The factors on the page are essential for any website to be ranked. These factors are under the control of the publisher. Such as:
- Proper content of the Page
- Heading Tags
- Title Tags
- URL Structure
- Meta Description Tag
- Keyword Density
- XML Sitemap
- Proper HTML and CSS Validation
- Alt Tags
- Internal Linking Strategy
Search engines don’t just rate what’s on the page and what’s visible to users. Off-page ranking factors generally do not depend on the direct influence of the creator or publisher. Search engines evaluate a website’s reputation, the quality of its backlinks, the geographic location of the user, and many other factors to get the most relevant results.
While these factors are not as easy to control page by page, they should be considered when optimizing your website for search.
Some of the factors that affect the ranking of websites are:
- Domain Authority
- Social Networking
- Forum Posting
Well, there is no magic button that puts the SEO press and your website at the top. However, if you pay attention to the on-page and off-page factors, you can definitely improve.
If a business is looking to increase and rate their website traffic, turn to Digitalizer – digital marketing company in Pune. Your problem is half resolved.