The logo is a crucial and necessary part of any organization. It is used to identify any company or organization as well as its products, employees, and services. It is the way that differentiated, remembered, and recognized your company amongst others. A logo also states the brand and company. How to Design a Logo.
How to Design a Logo:
However, designing a logo is somewhat technical and difficult. So, without crucial thinking and tactics, the logo is doomed to be nothing but some letters and shapes or pictures. Designing a logo involves a lot of market research, information on buyer’s personas, and consideration of logo design.
5 key Steps from a Successful Logo Design Agency
So the question arises in lots of minds where do they begin to start designing the logo. So, here are five key steps you must follow to create a logo that everyone will love.
- Start With Your Story
To build up your business, you need to be able to sell your story along with your product. Today marketers tend to agree that their customers connect more strongly with their story. So, there needs to be some story in your logo and you should understand what this means to you. Thus, take some time and ask yourself what is the story behind your company and then start designing the logo.
- Sketch Ideas
While keeping in mind your brand story start sketching the ideas coming to your mind. Just grab a pencil and paper and draw whatever idea pops into your mind. Keep going and refining each sketch and do not get frustrated. You can use previous sketches to influence the new sketches’ outcome. Focus on the shape or the name of your company or both whilst keeping your story in your mind.
Keep the shape simple and avoid any popular clip arts like star or globe. Such logos are easily forgettable and not unique. Your logo will be easily forgotten at first glance, so be creative at this stage and only then your final logo will be better and different than others.
Colors play a really important part of your logo. Just select the trendy and ongoing colors in the market. Do not use more than 3 colors otherwise it will be nothing but a rainbow. Choose those colors which will make you stand out and distinct from your competition.
- Practice on Free Logo Designing Sites
Now it’s time to get your sketches in digital form. Bring your logo design to life and start to create it on online free logo designing platforms. There are numerous online business logo designers for free. They can bring your concept to life for your business audience. The most important thing to do is set the layout. Hence, make sure that all of the text and shape are perfectly aligned and spaced.
- Choose a Font
The next step is to combine the text with the image. Believe it or not, the font choice is really important and says a lot about your company. You can either select serif classic or sans serif modern.
- Ensure Scalability & Adaptability
Now the final step is to check for the scalability of your final logo design. As scalability is vital for your logo so take some time to check whether there is space for extension or not. For this purpose try designing your logo in several different sizes and print them out.
Since your logo is going to be used in several places and mediums it needs to be adaptable. Consequently, it is a good idea to test a few variants out. Therefore, your logo should be legible regardless of its size.
Conclusion | How to Design a Logo: 5 key Steps from a Successful Logo Design Agency
In brief, if your logo is effective it will be very beneficial for your company’s revenue overall. Creating the perfect logo is not easy but it is also not beyond grasp. Therefore, if you put in much effort and hard work more success will come to you and success is always worth the effort.
You just need to follow these five simple and easy steps to create an attractive and memorable logo. A logo will help you to grow and expand your brand. You need to improve your sense of confidence and these steps will help your logo design ideas on the right track.