According to Siteefy, there are 1,196,298,727 websites globally as of September 2020. This number is increasing every day with the launch of thousands of websites. Hence, it is essential to build a website that is suitable for your potential audience.
However, what if your site is outdated? What if your site offers a poor experience to customers? What if your site isn’t helping you achieve your business goals?
Then you should think of a website redesign. These were some core reasons to redesign a website. Apart from this, there are other crucial reasons why redesign a website.
Moreover, a poorly designed website hurts your brand image, conversions, and sales.
On the contrary, a redesigned website helps you to provide a wonderful experience to the users.
Since now, you have got the gist of website redesigning, and why it is crucial; here, we will provide you how to plan a website redesign.
The five-step plan to change the overall look and feel of your website.
While redesigning your website you must approach the plan strategically.
You should look at what are the things in your current website that are working, what needs further improvement, and which elements you have to discard.
Analyze your website
The first step in redesigning your website is done by analyzing the current one to figure out what issues need to be resolved.
Is the current website user-friendly and is there any bottleneck that is impeding it to align with your overall business strategy?
Look carefully whether navigating through your website is easy or needs improvement?
Also, analyze whether your content strategy is working fine or it needs to be tweaked further?
Do you have any SEO strategy and is it working?
Once you have analyzed all these, then you will be in a better position to know how to redesign your website to get more conversion.
Redesign your content architecture
Since the content is the most important part of your website, you have to design it first.
To do this you must analyze the various touchpoints that any user who clicks on your website meets.
This will help you to rewrite, edit, or remove any content that is not helping your goals.
Creating a sitemap is important.
It allows the search engine crawlers to find out what kind of contents are there in your website and their hierarchy.
Create wireframes and test it
After you have finalized your content strategy, the next part is to test it and find out whether it is giving the desired results.
Wireframe gives you a simple and cost-effective way to figure out how the contents of your website should be organized.
It also helps you to test the usability principles and whether it supports the company’s goal.
The wireframes allow you to realistically check the design frames that you wish to incorporate.
It will help you find out whether the new design appeals to the sensibilities of your target audience.
Introduced the new UI and relaunch your website
Once you get positive feedback from your target audience, you can go ahead and change the wireframe into a full-fledged user interface.
Once you have redesigned the entire website, you must test the new website rigorously.
It would help you to find any bugs that you should remove before the actual launch of the website.
Furthermore, you should ensure that you have an effective SEO strategy to improve the visibility of your website.
Launch of the redesigned website
You should inform the users in advance about the launch of your redesigned website and what new benefits it would offer.
You can also make a soft launch by releasing the new website to select some users.
Once you receive their feedback and after incorporating their ideas, you can make it available for the general users.
You have to understand that redesigning your website would help you to break away from your past image; therefore, you should undertake this task very seriously.