Product photographs are one of the most convincing pieces of content on any product page. While text descriptions are helpful, most customers make purchase decisions based on these images. A reliable and skillful product photographyexpert can help you reach these prospects and make a sale. Before you hire a professional for photography services, consider asking them the following questions:
- Do You Have Experience with Product Photography?
Many professional photographers advertise product photography services even if they have no experience with it. They have experience in other aspects of professional photography like portraits, landscape, etc, but don’t really understand how to take compelling images of inanimate objects.
Make sure the photographer has ample experience with product photography before hiring them. Ask about their past projects and discuss case studies to get a clear idea of what to expect.
- Do You Have Experience in my Industry?
Different industries require different approaches. It is a good idea to hire a photographer with experience in your niche. For example, taking pictures of dresses or shoes requires a different approach compared to pictures of cars and bikes. Ask the studio if they have worked on projects like yours before.
You can also ask for links to their client’s websites with their photographs. That will give you a clear idea of what to expect from product photographyservices.
- Can I See Your Portfolio?
A photographer or studio’s website will have a portfolio page or links to profiles on social media platforms like Instagram or Pinterest. You can browse through the studio’s portfolio to take a look at their style, artistic approach, and experience with different subjects. See if their style matches your brand aesthetic well to determine whether they are the right fit for you.
If the photographer doesn’t have an up-to-date portfolio, consider other options available in your local area. Even new photographers usually upload a few example shots to showcase their skills.
- Can You Offer References to Past Clients?
Past clients are an excellent source of unbiased information. They can share their experience and opinions about the studio’s quality of work. A studio will provide references to past clients on request unless they’re new to the field and haven’t worked on any project yet.
In that case, look at the individual photographer’s past work. For example, if your new studio has two primary photographers, look at their portfolios and ask to speak with their previous clients. In most cases, you’ll find all the information you need there. It is also a good idea to read online reviews and ratings before hiring a product photographyservice.
- What Type of Product Photography Services Do You Provide?
Most studios offer three types of photography services and they are product on white, creative in-studio, and lifestyle photography. All three options have their advantages and showcase a product in different ways. An ideal product page will have all three options as that can provide a lot of information to prospective customers.
Product on white and creative in-studio photography is relatively straightforward. Lifestyle photography is a little tricky and requires preparation as well as equipment. Make sure the studio provides an all-inclusive lifestyle photography service. They should hire models, rent or find outdoor locations, get the required permissions, transport the product to the shoot location, and carry out the shoot. It is a good idea to discuss this aspect of product photographyservice in detail.
- What’s Included in the Quote?
Studios will provide a free quote that includes all photography-related expenses on request. Make sure this quote mentions all costs and there are no hidden expenses that may pop up to surprise you later. Discuss the quote in detail and don’t hesitate to ask questions about unclear charges.
A good photography studio will be completely transparent about their pricing. They will be happy to explain the charges and even offer advice on where to cut costs if necessary.
- Are There Any Additional Expenses I Should Consider?
There are a few additional expenses to consider and they don’t show up in the quote. Most studios won’t mention the cost of shipping your products to the studio. Some won’t even mention the costs of models and custom-made props. You may have to pay money to get those essential services.
Ask the studio or photographer if there are any additional costs that you need to keep in mind. Most professionals will be happy to explain and even provide an estimate. Some studios have ties with local shipping companies and can help you make arrangements to transport the items.
- Do You Have Insurance?
Make sure the studio has comprehensive insurance coverage before hiring their product photographyservices. While most professionals will handle your products carefully, accidents can happen. Insurance ensures you don’t have to pay to repair or replace your product.
Good insurance coverage is especially vital if the product is expensive or difficult to replace. For example, pricy jewelry or expensive antique art pieces require careful handling. If they are damaged in some way, you may have to deal with the repair or replacement costs exceed thousands of dollars.
- Can You Handle Bulk Orders or Large Items?
Check whether the studio can handle bulk orders or large items. Many establishments just don’t have the space and most freelance photographers work out of a small apartment or studio. Discuss the scale and scope of the project with your studio before hiring their product photography services or shipping the item to them.
If the studio hasn’t handled bulk or large products before, consider hiring an establishment with more experience. That reduces the chances of damage or poor quality images.
- Do I Have Full Rights to the Images?
In most cases, photographers retain creative rights while customers have usage rights. You can upload and publish the images to any platform without any problems. However, you can’t claim that the images were taken by some third-party entity instead of the studio you worked with. They have the right to get credit for the job.
The answer to these questions will help you find the best fit for your brand. Make sure you can establish a good rapport with the photographer and studio, especially if you intend to hire them for future projects.